BRAND & EXPERIENCE DESIGNER
Hi, I'm Prady.
Where creativity meets clarity.
I'm a Senior Visual & Experience Designer based in Toronto.
From branded systems to interactive experiences, I design with purpose and personality.
I’m currently a Senior Designer at TD Bank, where I bring clarity to complex financial communications—across web, product, and campaigns. My approach combines structure and storytelling, shaped by cross-functional collaboration and a healthy dose of curiosity.
Whether I’m designing a digital ecosystem or a single social tile, I care about the why, the how, and the people it’s for.
What I Bring to the Table
Systems
I create scalable, consistent design systems that connect product, brand, and marketing.
Storytelling
I translate complex ideas into visual stories people actually want to engage with.
Collaboration
From publishers to strategists, I bring creative alignment to every table I sit at.
Selected Work
Role: UX/UI Designer
Role: Art Director, Roundel (Target’s In-House Agency)
